Posts tagged as:

relations

What’s Goin On?

by Jonathan Hargreaves on 25 March 2009 · 0 comments

Publicity, Stories, Conversation and Chaos

Edelman’s Rick Murray recently circulated a great blog post from Seth Godin.

The post outlines how Storytelling is the art that elevated our role from publicists to great public relations practitioners. The jist of the comment is that essentially through a story we can create a mythology and perception that has lasting resonance as opposed to a release of information that generates a headline or newsletter article or comment.

Luke’s post on the ability for video to tell stories got me thinking about what elements of storytelling shape a mental picture that endures. My thoughts were that the story should cover some of the points below (your thoughts on any additional points welcome) :

1. Narrative – beginning, middle and end
2. Resolves a mystery, paradox, moral dilemma
3. Characters/organization who go through a journey
4. Illuminates a specific setting, back drop or world view
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Agency of the Year

by Robert Phillips on 10 March 2009 · 0 comments

Good news from our colleagues across the pond.  Last week, Edelman was named PRWeek’s 2009 Agency of the Year and – for the third time in the last four years – PRWeek’s Large Agency of the Year.

In its write up (which you can read here), PRWeek wrote: “Edelman’s continued strength in the areas of financial performance, innovation and client relationships is what convinced this year’s judges it should receive the very highest agency honour…Edelman’s position of thought leadership in the industry is arguably unrivaled by any other agency of any other size.  As one judge put it, “Edelman continues to evolve and lead.””

While this accolade has been awarded by US PR Week, it speaks very much to the qualities we aspire to in the UK too.  As the only global independent agency, we can invest directly in our clients and our people – fostering innovation, talent, quality and insights (like the Trust Barometer).
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