Huge congratulations to the JCPR Wonderbra team for a proud win at the Sabre awards in Stockholm last night!
The ‘Science of Sexy’ is a truly breakthrough and landmark campaign – mixing the best of Content, Digital and great Publicity. Have a look at this short film about the campaign and what it achieved.
The award comes on the back of a great performance in the PR Week Consumer League Tables last week. Edelman was also named European Consumer Agency of the Year at last night’s Sabres, making it a stunning hat-trick of good news for the team.
My heartfelt thanks and congratulations to everyone involved in these successes.
Publicity, Stories, Conversation and Chaos
Edelman’s Rick Murray recently circulated a great blog post from Seth Godin.
The post outlines how Storytelling is the art that elevated our role from publicists to great public relations practitioners. The jist of the comment is that essentially through a story we can create a mythology and perception that has lasting resonance as opposed to a release of information that generates a headline or newsletter article or comment.
Luke’s post on the ability for video to tell stories got me thinking about what elements of storytelling shape a mental picture that endures. My thoughts were that the story should cover some of the points below (your thoughts on any additional points welcome) :
1. Narrative – beginning, middle and end
2. Resolves a mystery, paradox, moral dilemma
3. Characters/organization who go through a journey
4. Illuminates a specific setting, back drop or world view
[click to continue…]