The ‘Science of Sexy’ is a truly breakthrough and landmark campaign – mixing the best of Content, Digital and great Publicity. Have a look at this short film about the campaign and what it achieved.

The award comes on the back of a great performance in the PR Week Consumer League Tables last week. Edelman was also named European Consumer Agency of the Year at last night’s Sabres, making it a stunning hat-trick of good news for the team.

My heartfelt thanks and congratulations to everyone involved in these successes.

Anthony Marlowe has been shortlisted in the Newcomer of the Year Category, while Michael Burrell has been shortlisted in the Outstanding Contribution Category – soon the term ‘legend’ will be official!!

A big well done to both Anthony and Michael. If you would like to show your support – you can vote for them here!

In its write up (which you can read here), PRWeek wrote: “Edelman’s continued strength in the areas of financial performance, innovation and client relationships is what convinced this year’s judges it should receive the very highest agency honour…Edelman’s position of thought leadership in the industry is arguably unrivaled by any other agency of any other size.  As one judge put it, “Edelman continues to evolve and lead.””

While this accolade has been awarded by US PR Week, it speaks very much to the qualities we aspire to in the UK too.  As the only global independent agency, we can invest directly in our clients and our people – fostering innovation, talent, quality and insights (like the Trust Barometer).

The last few years have been an extraordinary time to be working in PR. The Digital Revolution has enabled all of us to engage more effectively and involve audiences directly in Businesses and Brands.  The Public Affairs landscape has also changed under the influence of consumer politics.

Although we all currently face a tough economic climate, PR’s time may finally have come: never before has there been a more important time for consistent communications and effective stakeholder relations.  Of all the marketing disciplines, only PR can genuinely deliver – we know that advertising can’t (I have talked and written elsewhere, including here, about the end of the 30-second spot and top down communications).  As agency bosses, we will face the same economic challenges as our clients – but we must not lose sight of how far our industry has come in the past few years as we evolve from Public Relations to genuine Public Engagement.