Who would have guess that Wossy would be more influential than Downing Street? Or that Jason Bradbury would rank higher than Barrack Obama?
Well, both are true, according to the Celebrity Twitter Index released this week by the consumer and brand gurus at JCPR.
Jonny Bentwood — the guru who developed the methodology — has all the details while David Brain has the context and perspective.
But what really struck me about the index is the powerful way that it illustrates just how far Twitter has come in just the past few months. At the same time, it shows how the UK in general and London in particular have really embraced Twitter, even more than the U.S.
JCPR will be updating the index in a regular basis over the coming months to identify emerging influencers and keep an eye on the pulse of Twitter. And if I know my colleagues, I suspect we might see further Twitter index analysis in the coming weeks that looks more specifically at other subjects. I wonder how Downing Street stacks up against other political Twitterers? Maybe we’ll get the chance to find out.
It was almost exactly a year ago that we announced that Spook Media would become part of the Edelman family.
Across the media industry, acquisitions are always fraught with anxiety, and successful join-ups are, at best, infrequent.
But since the very first moment the Spookies arrived, every minute has been a pleasure. They’ve brought an element of fun and a culture creativity which has infected the whole of the London business.
At the same time, the arrival of Spook cemented digital’s place at the core of our London business and really brought digital to life for everyone at Edelman. Their creative and technical expertise paired with our existing digital team’s understanding of social media and digital communications strategy has yielded a combined force that is truly greater than the sum of its parts.
The results speak for themselves: A successful, integrated campaign for Wonderbra that took off just a few weeks after Spook’s arrival; a new online campaign for Krispy Kreme that includes both a hot new website and an effort to engage and build relationships with Kripsy’s countless fans online; and a great programme for the Manchester City football club that provides fans a forum for submitting and discussing their first game day experience, with selected stories being posted around the concourse of the stadium and driving local PR.
Robert has written that our business has been remarkably successful, despite these challenging times. It’s not overstating it to suggest that the arrival of Spook has played a tremendous role in that success.