Those Trekkies out there will have immediately recognised the opening words from the original Star Trek series. I have to come clean and admit that I am a fan – as a family we invested in Star Trek DVD collections at Christmas and have successfully converted my son. And with the new film out next month the dinner conversation is invariably Star Trek related, and phrases from the series now fall into our everyday vocabulary!
There is though a serious point to opening this piece by discussing Star Trek. It’s a TV phenomenon like no other and has captured imaginations since the late 1960’s when it was first launched. The ‘philosophy’ behind the Star Trek missions was to explore unchartered territory by “going boldly where no man has gone before”. That’s something I like to think that we at Edelman do as a business. It is particularly pertinent in the area of professional medical communications where my specialism lies – because this is a highly regulated area and, quite rightly, we have to consider the nature, impact and influence of our communications. Sometimes though, new ways of communicating need to be explored – communications technologies do not stand still and we have to work out how best to utilise these within the regulatory framework that is in place.
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