February 2010

With all the talk around the importance of trust and credibility, especially in relation to brands and celebrities, why is it that the advertisers responsible for creating campaigns for leading cosmetic brands choose to ignore these lessons and continue to use post-production techniques to enhance products, giving the illusion of unachievable results? [...]

This is very excting news for us. I have known Richard for about five years and can’t think of anyone better suited to this new type of role. It’s the PR equivalent of signing Lionel Messi (though as a Liverpool fan he would probably prefer Torres). Here’s a litte bit of content [...]

Operators dominate the list of most ‘engaged’ tweeters across the globe, accounting for over one-third of the top twenty slots in Edelman’s Telecoms TweetLevel index rating 1,000 of the world’s most active Twitter users. Using a specially developed algorithm, Edelman tracked tweeters against a range of criteria including the interest that their posts generated amongst [...]

Josh Bernoff makes the pertinent point about Forrester, in the same bracket as other IP focussed companies like the New York Times and CBS:
the opinions of our analysts are our product
This is the basis of the sole argument that has made the Forrester ban all personal blogs covering topics related to their coverage area [...]