From the monthly archives:

January 2010

Future of Enterprise IT: Forget Product Concentrate on Process, People and Building Trust

January 15, 2010

Either side of Christmas there has been a fair amount of debate about the future of the enterprise software market, particularly whether the big players such as Oracle and SAP are going to start feeling the heat from the software-as-a-service (SaaS)/cloud computing folks. Given the economic conditions and the hefty maintenance fees that many customers [...]

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Are they completely GAGA?

January 12, 2010

Lady Gaga – arguably the female musician of 2009 in the UK (certainly if album and singles sales are anything to go by) – has teamed up with Polaroid. In a move that goes beyond celebrity endorsement, this “deal” has been positioned as a true partnership with Lady Gaga taking on the role of creative [...]

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Distance makes the heart grow fonder…

January 11, 2010

If you had to work away from home during Saint Valentine’s Day, how would you use technology to make it up to your partner?

Over the next few weeks, Edelman’s European Technology Practice is embarking on a mission to explore one of the biggest questions currently facing the world of commerce and enterprise.
With clients [...]

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Why why why can’t touch this?

January 7, 2010

Here’s a PR joke: What’s worse than calling a journalist to check they received a press release? Calling a journalist and offering a marketing director as a spokesperson.
For some reason, the idea that a spokesperson has under their remit, control over messaging and how it’s delivered elicits a Pavlovian response from journalists, almost always in [...]

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Social web involvement

January 7, 2010

The Global Web Index have produced and excellent infographic that I am shamelessly copying and pasting into this post to share.

The key highlights that they found were:
• The social web is mass market: Hundreds of millions of web users are creating and sharing content every month • The massive impact [...]

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Edelman London Vacancies

January 6, 2010

Title
Dept
Link

Account Executive
Public Affairs
Apply

Account Manager
JCPR – E&C
Apply

Assistant Account Executive/Account Executive
Global Account Management team
Apply

Freelance Account Director
JCPR – L&L
Apply

Freelance Account Manager
JCPR – L&L
Apply

Freelance PHP Developer
Digital
Apply

Global Account Strategist
Global Account Management team
Apply

Research Intern
StrategyOne
Apply

Senior Account Executive
Corporate
Apply

Senior Account Manager
Technology
Apply

General recruitment enquiries to Antonia Katsambis at @EdelmanHR.

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Worst Quotes of 2009

January 6, 2010

For those of you who don’t know already, I despise Peaches Geldof. She is surely the most vacuous, vapid ego-belch to trundle her way through the brown-eye of the tabloids. She has not one redeeming characteristic. My slightly irrational hatred of her was given a boost yesterday, when I saw that popbitch had awarded her [...]

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S**t list?

January 5, 2010

Another year and yet another blog post by a disgruntled journalist naming and shaming PROs. This time it’s UK freelancer Kevin Braddock who’s clearly had enough of what he sees as irrelevant PR pitches.
Anyone in PR with half a brain knows that the basic tenet of Kevin’s argument is sound, that PR still relies too [...]

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FREAKS AND GEEKS: HAS THE WEB WORKED US OVER?

January 4, 2010

“All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, unaltered.”
It is remarkable that when Marshall McLuhan made this observation the Internet (Arpanet) was about to be born and the World Wide Web was [...]

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