From the monthly archives:

January 2010


Jonny Bentwood’s Downfall tribute to his own life as an Edelman AR guy. Top stuff.

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Can we trust the Tablet?

January 27, 2010

Did you hear?  It seems Apple is planning to launch a shiny new toy.  Perhaps an easier question is “have you not heard?” You’d have to have returned from a month-long trek through the hills of Kathmandu to not be aware of this revelation.  Every news site is hyping it so much you’d think [...]

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The most influential Davos twitterati

January 27, 2010

I am at Davos as I may have mentioned. There are many people here twittering and so I thought I would take the list supplied by the Forum and run it through tweetlevel to see who is the most influential. I am massively outgunned by some giants here. No doubt this year [...]

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Trust study findings, 2010

January 26, 2010

Here’s our global press release on the new trust data:

Global trust in business is up modestly but the rebound is fueled by a spike in a handful of Western countries, especially the United States where it jumped 18 points to 54 percent, according to the 2010 Edelman Trust Barometer. Trust in Business in the UK [...]

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Davos 2010

January 25, 2010

I’m off to Davos tomorrow with the usual mixture of anticipation and dread. It is a fantastic five days of intellectual stimulation, but it is exhausting. The boss and I will be presenting this year’s Trust Study on Wednesday and the rest of the time will be spent dashing from meeting to conference [...]

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Sustainable IT?

January 25, 2010

I’ve been reading a book I got for Christmas called ‘Home’ by Yann Arthus-Bertrand (the Earth from the Air author).  I thought it looked a bit cheesy, but either way it’s got me thinking.  Mostly about what we do as Communications/Marketing professionals and what our clients and other brands are aspiring to do in maintaining [...]

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Looking Again at The State We’re In

January 25, 2010

I have been doing a lot of reading and thinking around the subject and nature of Trust, as we prepare to launch the 2010 Edelman Trust Barometer in London and in Davos this week.
It will come as no surprise to many to learn that – as with the interim Barometer, published in the summer of [...]

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Three Lions On My Phone, Jules Remy Still Streaming?

January 22, 2010

Here’s a thought, could this year’s Football World Cup in South Africa be the digital straw that finally breaks the 3G networks back(bone)?
Consider the TV viewing habits of most English blokes (and may ladies as well) come June. For one month of the year, national teams that have previously held no interest whatsoever to an [...]

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Edelman Digital Visions

January 22, 2010

Digital Visions – Ten Ideas for the New Decade.
Some navel gazing stuff from some of our clever digital folk.

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