From the monthly archives:

December 2009

Does a blog influence buying behaviour?

by Jonny Bentwood on 23 December 2009

A

Mobile World Congress: Disconnected?

by thenakedpheasant on 22 December 2009

A

under the influence – top tech influencers on Twitter

December 16, 2009

Regular visitors to The Pheasant will be familiar with Edelman’s Twitter influence measurement tool TweetLevel. While it’s by no means a perfect measure of a person’s influence on Twitter, it’s arguably the best tool on the market and something that, as an agency, we’re rightly proud of.
 
Over the month since its launch (and the beta [...]

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information CAN be beautiful

December 14, 2009

I must confess that I was never much interested in graphs and statistics because I’ve always found them somewhat necessary but boring, dull, static, not to say that they’ve always seemed to lack what we call usability after all.
For my surprise, a couple of years ago I was zapping some [...]

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shedding your identity in the digital age – Wired

December 11, 2009

I recently stumbled on a rather fascinating article which appeared in the December issue of Wired that really delves into the intricacies of privacy in today’s digital age. Well, that’s not really the main objective of the story, "Vanish: Finding Evan Ratcliff" . As the title suggests, Evan Ratcliff, a freelance journalist, decides to throw [...]

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Spot The Dog

December 10, 2009

So Christmas parties are renowned for being embarrassing.  It wouldn’t be December without indiscreet inter-colleague relations, bad dancing and copious amounts of alcohol, of course.
As avid readers of this blog might know – we at Edelman are quite passionate about going the extra mile.  True to form – we couldn’t settle on just some nibbles [...]

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Vevo – MTV for the 2.0 generation?

December 9, 2009

There’s been substantial interest in the news this week about the Stateside launch of Vevo – an online music player that is being dubbed MTV for the 2.0 generation, and perhaps rightly so. Firstly, the service has the buy-in of three of the major labels (at present, EMI, Universal and Sony), and has done so [...]

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A new internet revolution round the corner?

December 9, 2009

You may have heard or read about two seemingly rather dull announcements from the UK government relating to Met Office and the Ordnance Survey data in the last day or so. What has actually been announced though is quite interesting – and perhaps even revolutionary.
The government has decided to make [...]

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Inverting The Power Pyramid

December 4, 2009

Preparing some notes for a panel session at next week’s CBI forum on Climate Change, I am struck by how top-down the world still really is and suddenly alarmed that I remain in a narrow minority of those wishing and willing to embrace bottom-up democracy and ride the chaos of new networks.
The CBI intro blurb [...]

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Broken Key Messages

December 4, 2009

Last week a friend of mine suggested that I get involved with a social media experiment  being run by a gallery in Brighton.  @Fabrica had tweeted that they were looking for people to take part in a social media ‘game’ of sorts.  Jumping at the chance to ‘play’ whilst passing it off as ‘work’ – [...]

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