Who would have guess that Wossy would be more influential than Downing Street? Or that Jason Bradbury would rank higher than Barrack Obama?
Well, both are true, according to the Celebrity Twitter Index released this week by the consumer and brand gurus at JCPR.
Jonny Bentwood — the guru who developed the methodology — has all the details while David Brain has the context and perspective.
But what really struck me about the index is the powerful way that it illustrates just how far Twitter has come in just the past few months. At the same time, it shows how the UK in general and London in particular have really embraced Twitter, even more than the U.S.
JCPR will be updating the index in a regular basis over the coming months to identify emerging influencers and keep an eye on the pulse of Twitter. And if I know my colleagues, I suspect we might see further Twitter index analysis in the coming weeks that looks more specifically at other subjects. I wonder how Downing Street stacks up against other political Twitterers? Maybe we’ll get the chance to find out.
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