It was almost exactly a year ago that we announced that Spook Media would become part of the Edelman family.
Across the media industry, acquisitions are always fraught with anxiety, and successful join-ups are, at best, infrequent.
But since the very first moment the Spookies arrived, every minute has been a pleasure. They’ve brought an element of fun and a culture creativity which has infected the whole of the London business.
At the same time, the arrival of Spook cemented digital’s place at the core of our London business and really brought digital to life for everyone at Edelman. Their creative and technical expertise paired with our existing digital team’s understanding of social media and digital communications strategy has yielded a combined force that is truly greater than the sum of its parts.
The results speak for themselves: A successful, integrated campaign for Wonderbra that took off just a few weeks after Spook’s arrival; a new online campaign for Krispy Kreme that includes both a hot new website and an effort to engage and build relationships with Kripsy’s countless fans online; and a great programme for the Manchester City football club that provides fans a forum for submitting and discussing their first game day experience, with selected stories being posted around the concourse of the stadium and driving local PR.
Robert has written that our business has been remarkably successful, despite these challenging times. It’s not overstating it to suggest that the arrival of Spook has played a tremendous role in that success.
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